.jpg?hash=2d84c5c1ce9f6b4901a56d370c2f657ca7e1cef12ad1ea9ead62d8c0c8021ab1&w=702&h=200&q=75&fit=crop&format=webp)
The EU’s new recycled-content targets can strengthen demand for recycled plastics. Through the European Plastics Circularity Coalition (EPCC), TOMRA is advocating rules that support trustworthy claims, fair competition and strong regional recycling value chains.
Read more about the EPCC
As recycled-content requirements become reality, value is shifting from volume to quality. Across the circular value chain, new opportunities are emerging for organizations that invest early in quality, traceability, and material performance.
Discover how TOMRA’s advanced sorting and material intelligence solutions can support your transition to higher-quality recycling.
Together with Norway Cup, Coca-Cola Europacific Partners and their coffee brand Costa Coffee, and the City of Oslo, TOMRA Reuse provided a reusable system for fresh-brewed coffee served to parents and coaches at this summer’s massive youth football tournament.
Read more about the reuse collaboration
11 jurisdictions that recently modernized their schemes show how evolution is key to drink container recycling success
Learn how DRSs modernize
TOMRA has joined Recycling Europe, Plastics Recyclers Europe and Zero Waste Europe in calling on the European Commission and co-legislators to recognize the circular economy as a central pillar of the EU's Industrial Accelerator Act (IAA).
Read more about TOMRA's position on the IAA
Germany has the world’s largest and highest-performing deposit return scheme, achieving a record 98% return rate on eligible single-use drink containers, owing to the system’s meaningful deposit value and convenient network of return locations.
See Germany's results
TOMRA has strengthened its long-standing collaboration with the Ellen MacArthur Foundation , reinforcing a shared ambition to accelerate the transition to a circular economy and scale solutions that deliver real-world impact.
TOMRA steps up Partnership with Ellen MacArthur Foundation to accelerate circular solutions for plastics
Two TOMRA Reuse return machines installed at Freiburg Central Station mark a first for Germany: automated returns integrated into an existing urban reusable system. Together with the established RECUP network, the machines offer consumers a new, convenient way to return their cups - without needing to find a participating café.
Read more about the Freiburg reuse solution
TOMRA Recycling has unveiled a breakthrough AI-native platform from PolyPerception and introduced three new deep learning applications for its award-winning GAINnext™ technology. The innovations were presented at IFAT 2026 in Munich and PRSE in Amsterdam, highlighting the company’s continued focus on advancing AI driven sorting solutions. The announcement coincides with TOMRA increasing its investment in PolyPerception to a 51% majority stake, closing the loop between real-time stream data and physical sorting action.
Learn more about TOMRA’s intelligent sorting technologies and connected recycling solutions
