Reusable cups and other takeaway packaging

TOMRA Reuse provides a complete system and infrastructure for reusable takeaway packaging for cities, where different packaging providers can utilize the same shared collection and logistics infrastructure - reducing waste and optimizing resource usage in urban areas. We call this an open managed system (OMS) for reusable packaging.

Woman returning a REUSABLE cup at a collection machine in Aarhus Denmark

Our pilot project for reusable takeaway packaging in Aarhus, Denmark

The system now being trialed in Aarhus enables a shift from single-use takeaway packaging to reusable takeaway packaging, by offering an infrastructure that entire cities can use.

X KG a day: Unlocking the potential of reusable packaging

We will be hosting an event on September 24th as part of Oslo Innovation Week where we will be presenting key learnings from our pilot in Aarhus. If you are in Oslo we hope to see you at this event - if not, please join the live streaming session of the event! Click on the link below for more information and to register your interest in participating.

Go to event registration page

Components of TOMRA's reusable packaging system

Click on the plus-sign buttons in the diagram below for further information about each component.

Automated collection points

The use of a shared infrastructure of automated collection points where reusable packaging from all participating providers can be returned 24/7 is the cornerstone of our city solution.

Digital platform

When retailers purchase our reusable cups, the cost of each item includes a circulation fee and a deposit fee. The deposit amount is then activated in our secure digital platform on all cups delivered to retailers. When a consumer purchases a product from a retailer using a reusable package, they are charged the deposit amount in addition to the price of the product. This reimburses the retailer for their initial outlay for the deposit amount. When the packaging is returned at an automated collection point, the deposit amount is refunded to the user’s credit/debit card, smart watch or mobile phone, and the deposit on the packaging item is deactivated after it has been returned.

Logistics

TOMRA, or a designated partner, maintains the ordering and delivery system for the reusable packaging to retail outlets, as well as the collection of all returned items from the collection points.

Centralized cleaning and quality assurance

TOMRA, or a designated partner, is responsible for the sanitization and quality assurance of all the reusable packaging used in the system.

Packaging pool

Each package in the system has a unique digital code which is activated for the deposit amount when it is delivered to retailers. This allows the possibility for different packaging providers to use the same system.

Circulation fee

A small circulation fee is added to each packaging item when it is purchased by retailers to offset the logistics and cleaning costs associated with the packaging.

Members of the TOMRA Reuse team pictured at the launch of the Aarhus pilot

About TOMRA Reuse

TOMRA Reuse leverages our reverse vending technology to create open managed systems and complete infrastructure for reusable takeaway packaging for cities around the world - reducing waste and optimizing resources in urban areas.